It is well known that it is not sufficient for a good ranking to just have an optimized website for the keywords. More important are links from other websites to your website. It is of course not bad to know something about the different kinds of Links.

You can exchange links with another site. For that reason you get in touch with the webmaster and offer him a link. If he agrees you obtain a backlink from his website to your website. Because both websites link to each other there are Two Way Links or reciprocal links. You should make sure that you get links from related sites, it will be better loved by Google. The best links are links from your competitors since they are most related. But you don’t want to advise the product of your competitors, you would rather sell your own one. more..Getting Backlinks

By the way a Two Way Link is not very important for a good ranking in Google, sure it is still better than no link. Google likes One Way Links. Thats a link pointing from the other website to your site, and you don’t link back to the other website. Web directories give you such links. But they are not very significant for search engines. One Way Links would be of course again the best of a competing site because they are very related. You sure have problems to find somebody who gives you a link for nothing in return.

However if you have 2 partners B and C, you can proceed in a different way. You (A) link to B and B links to C and not back to A. C gets a link from B and in return links to A. All are linked in a triangle: A -> B -> C -> A. Everyone gets an incoming link, but for which there is no direct outgoing link. Google sees only incoming One-Way Links, that’s the best for the ranking. more..increase your pagerank with LinkNetworks

So with smart linking you can achieve better ranking if you have many sites. What do you do, if you have only one ore a few sites. The answer for this are Link Networks. These are networks of several thousands of websites of their members. For a low monthly fee, the three- or polygonal linking takes place over the network. more..increase your pagerank